5 Short, Sharp and Shiny Reasons To Give Up Worrying and Get On With Business!!

Office lady being scared because of too much paperwork to do

How many times have you been inspired and come up with some absolutely brilliant plans ….and then done nothing about it?

How many businesses are losing out on the ‘big breaks’ because one person, who has a great idea or solution allows their doubt and worry to hold them back; how many amazing opportunities are being missed in the world?

I cannot tell you the answer to these questions, because I would lose count too quickly!

Too often we get caught up in our own head space and allow worry to filter through and block us. Great ideas go to waste, we lose sleep over the little things, stress levels rise.

Worry is an extended form of fear based on indecision! Nothing will wear you down faster then fretting and worrying (here are some of the list-toppers we worry about); What will [insert names here] think? What if it doesn’t work? What if I look stupid?

What if……….. the list can be endless – and pointless because most of the things we worry about are theoretical rather than fact – yet; we can become paralyzed worrying about nothing!

So let’s look at the stats and see – once and for all – what it is we ‘really’ have to worry about!

1.    40% of the things we worry about come from the past, they have already                happened – Let It Go!

2.    30%  of the things we worry about Never Actually Happen!

3.   12% are needless worries usually about inconsequential things that will have no real impact.

4.   10% are very low, petty things that we have a choice to either build a drama around, or simply let go of the if’s, but’s or maybe’s and get a good night’s  sleep.

5.    8% are possible realities; of these ONLY 4% are really something you can              control or do anything about, the other 4% are controlled by external factors outside of you and the actions you take.

So the Reality Is that ONLY 4% of the things we worry about are actually relevant, and we have the power to control possible outcomes through the decisions we make.

Can you imagine if you just focused your attention on possible solutions for the things you can control or change – how much you could achieve, how much time wasted could you save, and how much extra sleep or fun you could have??

Worry takes you out of the game, it strips any enjoyment from life; it can consume you and forces you to operate from a place of fear rather than strength. Worry depresses your immune system and can have adverse affects on your mental and physical health.

So what are you worrying about…..Really!!!

Click here to access our ‘Worry Buster’ infographic – 4 Simple Steps to Stop Worrying Now!

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7 Proven Steps To Attract Raving Fans For Your Business!

7 Proven Steps To Attract        Raving Fans For Your Business!

Attracting Raving Fan’s for your business should be one of the most important priorities you set, a permanent goal to achieve and continue – you can never have too many!

I say ‘attract’ Raving Fans, not create them – because they are already out there, waiting to be swept up and welcomed into your business. You can easily recognise Raving Fans (maybe you are one already), these are the ‘word of mouth army’; they will extol your virtues to anyone who will listen and recommend your business at every opportunity.  Their wants are simple and easily serviced – acknowledge them, serve them, reward them and you will have a Raving Fan for life!

We are told to ‘work smarter not harder’, yet every day we are bombarded with ‘work hard’ marketing campaigns, that are focused on attracting new clients with some fantastic value add incentives. Don’t get me wrong, some of these campaigns and strategies are brilliant and they work really well; they are just out of balance, and focus on only one half of the business potential.

Let’s look at the maths. Marketing statistics tell us that in the USA new customers need an average of 7-8 points of contact before they feel comfortable with the brand and make a purchase, in Australia  the average is 12-13 points of contact. Regardless of what forms of marketing you use, that is a considerable investment of time and money, with no guarantees of a purchase.

Yet, sitting in your database are existing clients with a guaranteed purchase history whom you have already invested in; by simply nurturing and rewarding them, you have a potential army of Raving Fans waiting to be embraced.

The #1 principle for attracting Raving Fans –   To be interesting…..you must be interested in others”

Here are 7 proven steps to attracting your Raving Fans; simple, easy and cost effective ways to stay in touch and keep it personal.

1.   Forward any articles or stories that might be interesting to individuals or groups you     are part of  – share the knowledge and add a note of why you think they might be interested.  Eg. I thought of you when I read this report, or I think this story might help some of the questions that come up in this group.

2.   Diarise regular, random connections. Ie. every week I have a permanent reminder to connect with clients, colleagues and friends. This can be social media such as FB, Twitter or LinkedIn or maybe your email list.

Go through your list and pick a handful of people to personally reconnect with, send them a short note.  Eg. you might respond to a post they have had recently or an article or photo, you might contact your email list simply by acknowledging that it has been a while since you connected, share what has been happening for you and ask the same from them – be genuine, be interested.

3.   Remember birthdays – yes you might get an automatic reminder, but send a personal message – it only takes a couple of minutes, or send a card through the post rather than electronic, offer them a gift (but do not sell) – free reports, white papers, ebooks, product samples, reward them by acknowledging and giving.

4.   Get personalised thankyou cards and send them out after you have completed a project with that person or people within a company, send them out to clients who have supported you over the long term, even if they are not active with you at the moment – make sure the cards are hand written.

5.   Include some personal stories or experiences in your newsletters, blogs, videos or podcasts – yes they are going out to a mass audience, but create them and interact within them as if you are having a personal conversation with each and every person, ask them to share back – not just feedback for your business, but real sharing – create a community. People want to belong, they look for other people who can drive a relationship and create a community to belong to, you just need to nurture your community and the people who choose to belong to it.

6.   Create promotional offers for your existing clients, reward them regularly. If you expect loyalty and ongoing support from your customers, then show them your loyalty and support first!

Remember, your competitors are waiting for your clients to become bored, dissatisfied or disillusioned with your services – be proactive and continually look for ways to add value and keep them engaged.

7.   Never take you contacts for granted!  Things change, their lives change, always be asking questions, be interested, create a system that allows you the capacity to listen and reply – build your team values around the community you want to create and teach your team to become co-creators and value contributors.

PS. Most of, have Fun and include your team in the process, the environment around your workplace will ‘buzz’ and like bears to honey, customers will be attracted back into your business.

To Your Success

Lynda    LG ~ Life_Is_Grand!

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5 Reasons To Celebrate Your Mistakes!

Have you ever experienced that moment when you hit the ‘enter’ button on your keyboard and in that exact second you realise you have made a mistake – not just any mistake…HUGE Right!

My (Monumental) Mistake!

Last week I sent out my first email marketing campaign using a new automated program, a campaign I have been working on for the past month, I was excited to ‘finally’ have it ready and boy did I hit that ‘send’ button with relief and joy!

Until….. I looked at the reports that told that ‘BOTH’ my campaigns were successfully sent – OOPS! Somehow I managed to send two campaigns at the same time…Problem Is that the second one was not complete, had no dates or information (just merge fields….cringe!)

….at this point, I looked something like this

....think Edvard Munch's famous painting - "The Scream"

….think Edvard Munch’s famous painting – “The Scream”

Then of course I spent the next couple of days beating myself up…OMG what will people think, it looks unprofessional….blah, blah, blah!

Oh yeah….then it happens AGAIN! I thought I had disabled the second campaign….but no, This Morning follow up emails went out (for both campaigns)…..this time I skipped the beating up session and had a good laugh instead…. really – what can you do once the proverbial horse has bolted!

How Many Times have we beaten ourselves up with guilt, or blame or negative self talk? Where does that get us – besides prolonging more of the same!

If you are anything like me (and surely I cannot be the only one!) and have had regular ‘beat up’ sessions in the past..

Here are 6 reasons that might make some sense….and help us all skip that crap, have a good laugh instead (get those Happy Pheromones floating around) and find the fast track to the right solution –  a definite plus for our business and the people around us.

1.    Saves Time AND Money!

Let’s face it, the longer we stay focused on what went wrong, or what didn’t happen the more time we waste. By all means reflect on the mistake, find out the what, why, how’s and take actions to change; but be proactive about it.

The longer we stay ‘stuck’ in the coulda, shoulda, woulda we take ourselves ‘out of the game’, we focus on the wrong things, it affects our work flow, productivity and the people around us (really…who wants to be around someone who is scowling, frowning, ranting or raving)! Let’s not forget our precious clients – if you are stuck in ‘beat up’ mode, do you think they will want to be around you or do business with you?

Keep your Focus, stay in the game, identify how to fix it and take action (full stop!).

2.   Opportunity to Build a “Sticky” Team

Every mistake is an opportunity to learn… sure – mistakes suck, but there is always a lesson.

How many times did you fall off your bike before you learned how to keep your balance?? Yep, scraped knees, elbows and bruised egos happened…but we got over it…and that is the only way we learned! Things are still the same only the lessons are different.

When we are presented with a lesson, it is a great opportunity to bring your team together, get feedback, ideas, find solutions together…and this is where the magic happens!

When we include the team, we show that their opinions and experiences are valued and that they are part of the group….not just the backup vocals! On a psychological level; when we practice ‘inclusivity’ we are feeding the fundamental survival need to ‘belong’, we all need that sense of belonging to gives us security.

3. Guilt is ‘Heavy Man’

Blah…guilt, feeling guilty is like dragging your feet in the mud!

Who wants to feel like that? Too often we are the biggest culprits in laying the guilt trip on ourselves, have you ever listened to your self talk when this happens? ‘Idiot, stupid, dumb ass’…not conducive to high level productivity and solutions right….yet this is what we do to ourselves. STOP!!! We are none of those things….we are Human. We make Mistakes.

What we do or how we handle our mistakes is the clincher, making yourself feel guilty is selfish! Yep – it takes you out of the game, you stop contributing to the team and waste time and energy instead. Here’s the easy answer (and YES – it IS easy if you choose to do this)…Just Skip It!

Acknowledge the mistake, accept responsibility for it (by-the-by…when you do accept responsibility, it takes the place of supposed guilt), and concentrate on how to fix it instead. Way more productive and allows you to still feel okay about yourself (which you should), and gets everyone back on track faster.

4. The ‘Human’ Factor

Have you met this person?

They never make a mistake (it is probably someone else’s fault right?), they frown upon everyone else’s mistakes, they may be a bit up-themselves (yes I did write that!), and they always seem to come out on top. Have you met anyone even remotely like this?

Chances are you have. Question: How did this person make you feel? Ahhhh!

Here’s the thing…. we all make mistakes, this is what makes us human, this is what makes us ‘relatable’ – it is one thing we all have in common! So, celebrate your mistakes, not only do you shift your focus into ‘productive mode’ a lot faster, but you are demonstrating to your peers, friends, colleagues, family – that is okay! And that is Massive – because you are ‘telling’ them that ‘they’ are okay too!!!!

5. Massive Confidence Booster!

Everyone says ‘Celebrate All Wins’ (and if you don’t you should); but the real magic is learning to Celebrate Your Mistakes! For all of the reasons above of course; but even more importantly – if you do this (and it is a learning ‘process’ that will take time…maybe the rest of your life)….your Self Confidence will skyrocket because you are training your mind (those voices in your head) that you are okay – actually you are Great – FABulous – BRILLIANT!

Creating this mindset keeps you “in the game”, focused, moving forward, someone who accepts themselves AND accepts others….and that is the Winning Formula for life.

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2015 Year of the Opportunity-Maker!

LG-Life Is Grand

By Lynda Gale

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7 Habits of Highly Effective Business

7_ habits of business

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Why Traditional Customer Service Standards are Bad For Business!

It is a common understanding that Customers are the lifeblood of our business, the very success or failure hinges on our ability to attract customers and complete the purchase process.

Traditional marketing practices put a heavy focus on identifying your target customer needs, and offering some sort of promotional deal to attract them into your sales process, this has worked, and still does. But; this singular driven process is costing your business time, money and is the proverbial ‘ticking time bomb’!

Even with the fingertip marketing and media resources available to us today, most businesses are still centering their focus on attracting new customers only; it’s all about growing the database and bringing in new customers; and if you have a little bit of savvy in your strategies, you will have a built in funnel to nurture and support your potential customers into the purchase process. While these strategies work and offer a level of success for your business, the real truth is; they are simply not enough and they could be costing your business more than the strategy is worth!

When was the last time you calculated the real cost of marketing, nurturing and attracting a new client? Depending on your marketing strategies and ROI, this can easily stretch into the thousands.

According to Lee Resource Inc. “attracting new customers will cost your company 5 times more than keeping existing customers!” Bain & Co research results tell us that a “5% increase in customer retention can jump a company’s profitability up by 75%!” And if we apply the Pareto Principle here, “80% of your future revenue will come from 20% of your existing customers”. So to be truly successful your business needs to expand the Customer Service Standards and not only serve new customers, but more importantly, hold a higher value and focus on your existing customers.

Traditional Marketing   -v-   Savvy Marketing

Traditional Marketing -v- Savvy Marketing

Traditional marketing is lazy marketing and it is time for an update! Bring your current customers into focus, update your marketing and sales funnels with them at the front of the queue, reward them for their loyalty, make them them a high priority – brand loyalty is a tough market, with so much choice available and easily accessible, you have to work hard to build and maintain customer trust.

The most powerful form of marketing is word of mouth referrals, lazy marketers might give new customers an incentive to refer; savvy marketers do this; and prize their existing customers, continually building their trust, always including them in amazing offers and deals. Savvy Marketers Breed Raving Fans, they blow the lid off the traditional standards and show massive client loyalty.

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Serve Yourself to Success!

By Lynda Gale

Success. Such an ambivilant term, so many definitions different for everyone, changing over time, sometimes seemingly impossible to fully grasp and other times firmly planted within our reach.

Regardless of what success is for you, at any time or dressed in any suit; history has demonstrated a common pathway with guaranteed, learnable, repeatable results. A simple answer, that is often overlooked or treated with a level of unimportance, and sometimes even contempt, hidden in plain sight – the guaranteed pathway to success is the simple act of service.

When our willingness to serve others is greater than our need for immediate gain or gratification, magic happens, a shift that brings amazing results and delivers success.

Quick Tips to Serve Yourself to Success

1) Smile – it is contagious, infectious and fun

2) Be in the moment – be present and concious of who you are with, what you are doing and why you are doing it

3) Go the extra mile – be prepared to do what others will not!

If you are unable to serve your customers with the products and services you offer; be prepared to assist them in finding their solution somewhere else. Crazy you say! I think not, in fact, I know not!

The ultimate act of service is to fulfil the want or need of your customer; how you do this is irrelevant, the fact that you are willing to go elsewhere to satisfy them is reverent!

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